My team redefined the TV Guide brand, bringing in a streaming focus, and overhauling every part of the tech stack in the process.
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In May 2021, we were featured by Apple as their App of the Day!
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Press:
1) TV Guide announcement
2) GameSpot
I spearheaded the redesign of the #1 tech news & reviews app on iOS and Android with immersive video and easy commerce (Webby-honored)​.
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Key Features & Results:
1) Focused experience around news & products, elevating video in each
2) Strong, sticky CTAs (Buy, Share)
3) Outperformed goals and boosted video plays / session by over 200% and video ad starts by 25%
4) Lifted leads / session by 420% and unique content page views / session by 12%
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Press: CNET announcement
Tech Today App
CNET, '16
I delivered a brand-new bite-sized news app on iOS, Android, and Web in a beautiful and minimalist experience.
Key Features & Results:
1) Top 10 stories of the day (based on curation + popularity algorithm)
2)Grew total app WAU by 11% and delivered record-setting engagement (average of 6 articles / session)
3) Transformed app into a framework for other brands, notably shipping Gamespot Now – their first native app
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Press:
1) CNET iOS, Android, and Web (PWA) announcements
2) AdWeek
Homepage Redesign
CNET, '16
I led a webby-winning redesign to reinvigorate our brand for readers, PR reps, and clients.
Key Features & Results:
1) Introduced new tile-based design system, with dynamic configurations)
2) Amplified affiliate lead revenue from the homepage by over 300%
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Press:
1)CNET Web and mWeb launch announcements
2) MediaPost and TalkingBizNews
Merchant Portal
Sosh, '15
I led the merchant team, crafting Sosh's product vision to attract & retain great merchants.
Key Features:
1) V1.0 web portal to help merchant manage their entire relationship with Sosh
2) View, promote, and manage events & guestlists
Merchant iPad App
Sosh, '15
I led this cross-company initiative to augment our seamless pre-paid service with "A La Carte" flexibility.
Key Features & Results:
1) Redesign of Merchant iPad App w/ POS entry
2) Overhaul of backend payment system
3) Increased purchases by 47%, merchant DAU by 26%
Anonymous Mode
Sosh, '15
I defined & delivered with our user team an E2E logged out experience on our iOS app for users.
Key Features & Results:
1) New/Logged-out users can browse all our events
2) Enabled us to ship updates (was blocked by Apple)
3) Drove 4% of total usage and 12% of new sign-ups
Groove Music
Microsoft, '14-'15
I led the Groove Music mobile team for Windows 10, defining our product roadmap & UX from ground up.
Key Features:
1) Redesigned as a Universal App (cross-platform)
2) MP3 collection Roaming via OneDrive
3) Beautiful & immersive Now Playing experience
Xbox Music
Microsoft, '13-'14
I led the Xbox Music app team for Windows Phone 8.1, the default music player with 2+ million DAU.
Key Features & Results:
1) Redesigned as a standalone, UPDATABLE app!
2) Playlist creation/editing & Xbox Radio functionality
3) Increased app score rating to 4.03
Cortana & Music
Microsoft, '13-'14
Cortana & Music
Microsoft, '13-'14
I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.
Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)
I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.
Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)
I defined the playlist creation & editing experience for the Xbox Music app on Windows Phone.
Key Features:
1) Playlist creation
2) Playlist editing (adding, removing, reordering, renaming)