To play, press and hold the enter key. To stop, release the enter key.

TVGuideLogo.jpeg

My team redefined the TV Guide brand, bringing in a streaming focus, and overhauling every part of the tech stack in the process.

In May 2021, we were featured by Apple as their App of the Day!

Press:

1) TV Guide announcement

2) GameSpot

3) CordCuttersNews

To play, press and hold the enter key. To stop, release the enter key.

I spearheaded the redesign of the #1 tech news & reviews app on iOS and Android with immersive video and easy commerce (Webby-honored)​.

Key Features & Results:

1) Focused experience around news & products, elevating video in each

2) Strong, sticky CTAs (Buy, Share)

3) Outperformed goals and boosted video plays / session by over 200% and video ad starts by 25%

4) Lifted leads / session by 420% and unique content page views / session by 12%

Press: CNET announcement

To play, press and hold the enter key. To stop, release the enter key.

I delivered a brand-new bite-sized news app on iOS, Android, and Web in a beautiful and minimalist experience.

 

Key Features & Results:

1) Top 10 stories of the day (based on curation + popularity algorithm)

2)Grew total app WAU by 11% and delivered record-setting engagement (average of 6 articles / session)

3) Transformed app into a framework for other brands, notably shipping Gamespot Now – their first native app

Press:

1) CNET iOS, Android, and Web (PWA) announcements

2) AdWeek

To play, press and hold the enter key. To stop, release the enter key.

I led a webby-winning redesign to reinvigorate our brand for readers, PR reps, and clients.

 

Key Features & Results:

1) Introduced new tile-based design system, with dynamic configurations)

2) Amplified affiliate lead revenue from the homepage by over 300%

Press:

1)CNET Web and mWeb launch announcements

2) MediaPost and TalkingBizNews

To play, press and hold the enter key. To stop, release the enter key.

I led the merchant team, crafting Sosh's product vision to attract & retain great merchants.

 

Key Features:

1) V1.0 web portal to help merchant manage their entire relationship with Sosh

2) View, promote, and manage events & guestlists

To play, press and hold the enter key. To stop, release the enter key.

I led this cross-company initiative to augment our seamless pre-paid service with "A La Carte" flexibility.

 

Key Features & Results:

1) Redesign of Merchant iPad App w/ POS entry 

2) Overhaul of backend payment system

3) Increased purchases by 47%, merchant DAU by 26%

To play, press and hold the enter key. To stop, release the enter key.

I defined & delivered with our user team an E2E logged out experience on our iOS app for users.

 

Key Features & Results:

1) New/Logged-out users can browse all our events

2) Enabled us to ship updates (was blocked by Apple)

3) Drove 4% of total usage and 12% of new sign-ups

To play, press and hold the enter key. To stop, release the enter key.

I led the Groove Music mobile team for Windows 10, defining our product roadmap & UX from ground up.

 

Key Features:

1) Redesigned as a Universal App (cross-platform)

2) MP3 collection Roaming via OneDrive

3) Beautiful & immersive Now Playing experience

To play, press and hold the enter key. To stop, release the enter key.

I led the Xbox Music app team for Windows Phone 8.1, the default music player with 2+ million DAU.

 

Key Features & Results:

1) Redesigned as a standalone, UPDATABLE app!

2) Playlist creation/editing & Xbox Radio functionality

3) Increased app score rating to 4.03

To play, press and hold the enter key. To stop, release the enter key.

I led the FM Radio app team for Windows Phone 8.1.
 

Key Features:

1) Redesigned as standalone app for easier access; also modernized the app via the WP design language
2) Enabled pinning stations to start
3) Enabled listening to FM Radio on external speaker

To play, press and hold the enter key. To stop, release the enter key.

I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.

 

Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)

I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.

 

Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)

To play, press and hold the enter key. To stop, release the enter key.

I defined the playlist creation & editing experience for the Xbox Music app on Windows Phone.

Key Features:

1) Playlist creation
2) Playlist editing (adding, removing, reordering, renaming)