I spearheaded the redesign of the #1 tech news & reviews app on iOS and Android with immersive video and easy commerce (Webby-honored)​.

Key Features & Results:

1) Focused experience around news & products, elevating video in each

2) Strong, sticky CTAs (Buy, Share)

3) Outperformed goals and boosted video plays / session by over 200% and video ad starts by 25%

4) Lifted leads / session by 420% and unique content page views / session by 12%

Press: CNET announcement

I delivered a brand-new bite-sized news app on iOS, Android, and Web in a beautiful and minimalist experience.

 

Key Features & Results:

1) Top 10 stories of the day (based on curation + popularity algorithm)

2)Grew total app WAU by 11% and delivered record-setting engagement (average of 6 articles / session)

3) Transformed app into a framework for other brands, notably shipping Gamespot Now – their first native app

Press:

1) CNET iOS, Android, and Web (PWA) announcements

2) AdWeek

I led a webby-winning redesign to reinvigorate our brand for readers, PR reps, and clients.

 

Key Features & Results:

1) Introduced new tile-based design system, with dynamic configurations)

2) Amplified affiliate lead revenue from the homepage by over 300%

Press:

1)CNET Web and mWeb launch announcements

2) MediaPost and TalkingBizNews

I led the merchant team, crafting Sosh's product vision to attract & retain great merchants.

 

Key Features:

1) V1.0 web portal to help merchant manage their entire relationship with Sosh

2) View, promote, and manage events & guestlists

I led this cross-company initiative to augment our seamless pre-paid service with "A La Carte" flexibility.

 

Key Features & Results:

1) Redesign of Merchant iPad App w/ POS entry 

2) Overhaul of backend payment system

3) Increased purchases by 47%, merchant DAU by 26%

I defined & delivered with our user team an E2E logged out experience on our iOS app for users.

 

Key Features & Results:

1) New/Logged-out users can browse all our events

2) Enabled us to ship updates (was blocked by Apple)

3) Drove 4% of total usage and 12% of new sign-ups

I led the Xbox Music app team for Windows Phone 8.1, the default music player with 2+ million DAU.

 

Key Features & Results:

1) Redesigned as a standalone, UPDATABLE app!

2) Playlist creation/editing & Xbox Radio functionality

3) Increased app score rating to 4.03

I led the FM Radio app team for Windows Phone 8.1.
 

Key Features:

1) Redesigned as standalone app for easier access; also modernized the app via the WP design language
2) Enabled pinning stations to start
3) Enabled listening to FM Radio on external speaker

I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.

 

Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)

I led the Cortana & Music (music playback & control via voice) feature team for Windows Phone 8.1.

 

Key Features:
1) Playback initiation of songs, artists, albums, genres, and playlists, as well as "play all" functionality
2) Playback control of your music (play/pause, skip)

I defined the playlist creation & editing experience for the Xbox Music app on Windows Phone.

Key Features:

1) Playlist creation
2) Playlist editing (adding, removing, reordering, renaming)

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Copyright

© 2014 by Alexander J Weingart